In the fourth quarter of 2020, Verizon Media reported revenue growth for the first time since it acquired Yahoo three years ago. Verizon’s venture into US sports betting paid off. In January 2021, the group announced that it planned to expand its online partnership with MGM Resorts to at least five other states.
In November last year, Verizon Communications got its Yahoo sports betting venture on its feet in New Jersey. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.” US Sports Betting Helped Push Verizon’ Growth
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. BetMGM will activate branding and promotional integrations in other TopGolf locations as its sports betting platforms become available in other US states.Īs per BetMGM’s Chief Revenue Officer Matt Prevost:.BetMGM digital branding throughout TopGolf venues in cities where BetMGM operates, such as Las Vegas, Indianapolis, Nashville, Detroit, and Denver.Key features of the BetMGM-TopGolf announcement: In a recent press release, BetMGM, and the technology-enabled global sports and entertainment community, TopGolf Entertainment announced the formation of a partnership “centered around an integrated sports betting and entertainment experience.” TopGolf and BetMGM Team Together to Bolster Brand Identities Last year, ESPN Podcasts grew 28% with a record 499.3 million downloads. The Daily Wager Podcast will focus on the biggest games and best plays for the night.ĮSPN expects that its Podcasts will continue to grow in popularity, as they did in 2020.The Podcast will feature on weekdays all year round and will be hosted by popular anchors and sports betting analysts such as Doug Kerizan and Tyler Fulghum.The first of four Daily Wager Tournament Preview radio specials will be broadcast on ESPN Radio on March 20 th.The Daily Wager Podcast will debut on March 15 th.
DAILY WAGER PODCAST SERIES
Two years ago, after the Supreme Court ruled that a nationwide sports betting ban was unconstitutional, ESPN launched Daily Wager, a sports betting news and information TV program.įast-forward to last week when ESPN announced that it would be expanding its sports wagering portfolio, as well as the Daily Wager brand with the launch of a new podcast and a series of radio specials.ĮSPN’s current sports betting portfolio includes link integrations across ESPN digital platforms that connect fans to sportsbooks from Caesars and DraftKings a sports betting show on the ESPN App and social media feeds a sports betting channel on YouTube and dedicated shows such as Mike Greenberg’s Bettor Days. The multinational cable sports channel, considered the worldwide leader in sports, has dabbled in sports betting-related content for over a decade.
In this column, Betting USA will explore a trio of recent partnerships and marketing agreements that point to mainstream brands’ growing comfort with sports betting.
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